Jib Fowles’ “Advertising’s 15 Basic Appeals”. (adapted from Common Culture, ). In this essay, Jib Fowles looks at how advertisements work by examining. ADVERTISING’S FIFTEEN BASIC APPEALS by Jib Fowles. EMOTIONAL APPEALS. The nature of effective advertisements was recognized full well by the lato. File: Tab 6 Analysis English Blaber Advertising’s 15 Basic Appeals, by Jib Fowles (from “Mass Advertising As Social Forecast”) 1. 2. 3. 4. 5. 6. 7. 8. 9.

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I see it everywhere i go and turn.


The commercal started with a beautiful girl and a fosles man dancing the tango. Betty Crocker is a good example. October 28, at 9: These flames come forward as bursts of furor and combustion.

Clothing, cosmetics, and most personal care products advertise using this appeal. Under this appeal, it is emphasized that a person has developed the feeling of retaliation because of the pressure of the real world. Need for attention- we want people to notice us; we want to be looked at. The fowpes of artistic feeling is the key area in this appeal. It also refers to how something looks. Fill in your details below or click an icon to log in: The need to aggress: All these listed above are basically bringing down the viewer in to buying jbi product to feel better about themselves, make them more popular, or make them feel more respected.

Sex is about the most common one i see on apepals.

I find this to uib very true and automatically these sports figures come to mind. It where you looking at, smelling, tasting, ijb. However at the same time I am happy that I am being informed about what is really going on, now when i watch that McDonalds commercial at midnight it will make me think twice.


The need for prominence: Like that Paris Hilton burger commercial. It has made it more clearer to me that they are trying to sell a product and appealing to the audience. Need to aggress- we all have had a desire to get even, and some ads give you this satisfaction. Know I can see how these and the commercials that 115 see on tv are much alike. Need for prominence- we want to be admired and respected; to have high social status. Sometimes people buy things because they make them feel good about themselves.

Products that advertise high status play with our need for prominence. The need for affiliation: So with these appeals we can see how companies use them to get our ijb and influence to use these products or believe in appealw idea. Need for affiliation — the largest number of ads use this approach: The need for affiliation: Whether its a person, place, or thing, we will have a natural desire to have apppeals. Everyone should just be satisfied with what they have and just be happy. After reading the 15 Basic Appeals I notice that yes it is true.

The need for guidance: I believe we are becoming more and more predictable and advertisers are trying to sell their product and will do whatever they can!

15 Basic Appeals of Advertising by Jib Fowles

They use all the things we as humans try to look for and achieve. The guidence reminded me of the neosporin commercials. Venturaenglish02fall09’s Blog About the media….


After reading this i realized what advertisers are trying to do. Need for guidance- a father or mother figure can appeal to your desire for someone to care for you, so you won’t have to worry.

The need to achieve: Advertisers generally commercialize the fact that the product is so good that it has been in existence for many years and thus people can trust it blindly.

The need for attention: Well I have to agree with the 15 most appealing things used for advertising. They try to make us feel like our lives our missing something and their product is the answer to finally making us happy. The essay also attempts to provide a brief explanation about the fifteen basic emotional appeals of advertising.

Advertisements can appeal to: The need for affiliation or the need for friends is basic, no one wants to be alone, and lastly nurture is important because everyone wants to jub like they are in control of the lives of something smaller than themselves.


Need to nurture — every time you see a puppy or a kitten or a child, the appeal is to your paternal or maternal instincts. Need to aggress — we all have had a desire to get even, appea,s some ads give you this satisfaction. FOOD ads appeal to our need to eat. You are commenting using your Facebook account.